Kotak Bank
Kotak Mahindra is one of India’s leading financial conglomerates, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporates. The group has a net worth of over Rs. 5,609 crore, employs around 17,100 people in its various businesses and has a distribution network of branches, franchisees, representative offices and satellite offices across 344 cities and towns in India and offices in New York, London, Dubai, Mauritius and Singapore. The Group services around 3.6 million customer accounts.
Kotak Bank’s credit card department approach Conceptical for a development of their mirco site. Micro site was built to offer credit card reward points redemption program. Prior to the website Kotak Credit Cards department was handling all credit card rewards points remption via phone. Conceptical offered them online solution where users can buy products or services offered by various companies using their existing credit card reward points. Conceptical ensured that the micro site is very easy use and easy to navigate. The shop is extremely user-friendly and attractive for site users to add the products to the cart and it also gives clear view of the points they will use before purchasing any products on the website. Conceptical’s team has been very excited to work with such a large corporate house and its first Indian client.
Services we provided
- Online strategy consultation
- Content architecture
- Creative design of the micro site
- Online store
- User management
- CRM solution
- Search engine strategy
- Search engine optimization